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3361 Rouse Road, Suite 135, Orlando, FL 32817, USA 

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PGA Championship highlights how sponsors are using new guest management tools at 2017 PGA golf events

August 7, 2017



With the 2017 PGA Championship taking place this week, we thought we’d share how some of the leading PGA sponsors are using Sponsor Locker’s event technology to deliver exceptional guest experiences at their multi-day 2017 golf events. 


Ticket requests. Key customers and employees request tickets at a custom website, with different ticket types and event days being offered to different guest access codes. Requests are linked to an online system where they can be reviewed and approved. Guests are imported into an integrated event management system where activities are assigned and tickets are scanned, allocated and shipped.


Guest management tools. Guests are assigned to activities individually or by group or ticket type, enabling different levels of access and experiences for different groups of attendees.


Customized online event agendas for each guest. Every VIP guest receives a custom event agenda before the event, with notes about special dinners and other activities applicable to that guest. Agendas can include comments about dress expectations and photos of prior events.


Pre-event welcome messages. Guests receive welcome messages before the event with information about activities. Messages can include photos and welcome videos from sponsored players or other talent.


Great check-in experience. Guests enjoy a welcoming attended- or self-check-in experience with self-check-in options using an iPad App, all integrated with the guest management system. Substitute guests are recorded and welcomed. Guests receive schedule updates and personal messages at check-in. Guest contact information is confirmed or edited for use during and after the event. Hosts automatically receive notification of a guest’s arrival. Information from multiple check-in areas is synced across every check-in device.


RSVP requests. RSVP requests are used to confirm attendance at key activities such as player meetings, dinners or experiential contests.


Customized event agenda changes. As schedules change during the event, guests receive SMS or email updates, with updates going only to those who have checked in and may be affected by the change.


Post-event thank you messages. Guests receive thank you messages with photo galleries and video links after the tournament.


Post-event surveys. Guests receive post-event surveys that link responses into the integrated event management system, where they can be used as part of a multi-factor analysis of the tournament and compared across multiple events, properties and platforms.


Attendance reports. Custom charts and tables track ticket usage by business unit or guest category across single or multiple event days, making it easy to highlight no-shows and demonstrate compliance with customer/employee attendance ratios.


Sponsor Locker is an integrated platform designed specifically for sports sponsorship management. When it comes to delivering exceptional experiences to your golf guests, there’s nothing like it anywhere. And, if you like, it can also help you manage your sponsorship contracts and assets in a single integrated database that’s accessible to your whole team, anywhere, anytime and from any device.



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