With the 2017 football season coming soon, we thought we’d share some of the new technology tools leading sponsors and marketing agencies are rolling out to make the game experience special and personal for every guest.
Ticket requests. Key customers and employees request tickets at a custom website that can offer different ticket types and experiences to different guest access codes. Requests are reviewed and approved online, with electronic confirms of every action. Guests are imported into Sponsor Locker’s integrated event management system where activities are assigned and tickets are scanned, allocated and shipped.
Guest management tools. Guests are assigned to activities individually or by group or ticket type, enabling different levels of access and experiences for different groups of attendees.
Customized online event agendas for each guest. Every VIP guest receives a custom event agenda before the game, with notes about special dinners and other activities applicable to that guest. Agendas can include suggestions about apparel and photos of prior events.
Pre-event welcome messages. Guests receive welcome messages before the event with information about activities. Messages can include photos and welcome videos from sponsored players or other talent.
RSVP requests. RSVP requests are used to confirm attendance at key activities such as meetings, dinners or experiential contests.
Check-in experience. Guests check in via an attended- or self-check-in experience using an iPad App integrated with the guest management system. Substitute guests can be recorded and welcomed. Guests receive schedule updates and personal messages at check-in. Guest contact information is confirmed or edited for use during and after the event. Hosts automatically receive notification of a guest’s arrival. Information from multiple check-in areas is synced across every check-in device.
Customized agenda changes. As schedules change during the event, guests receive SMS or email updates, with updates going only to those who have checked in and may be affected by the change.
Post-event thank-you messages. After the game, guests receive thank you messages with photo galleries and video links.
Post-event surveys. Guests receive post-event surveys that link responses into the integrated event management system, where they can be used as part of a multi-factor analysis of the game experience and compared across multiple events, properties and platforms.
Attendance reports. Custom charts and tables track ticket usage by business unit or guest category, making it easy to highlight no-shows and demonstrate compliance with customer/employee attendance ratios.
All of this happens within Sponsor Locker—an integrated platform designed specifically for sports sponsorship management. When it comes to maximizing ROI by delivering exceptional experiences to sports sponsorship guests, there’s nothing like it anywhere. And, if you like, you can also use Sponsor Locker to manage, measure and rate your sponsorship contracts and assets in the same integrated platform. It’s all accessible to your whole sponsorship team, anywhere, anytime and from any device. Click HERE to learn more.