As brands accelerate efforts to optimize sponsorship results, reduce execution risk and improve portfolio value, sports marketing agencies are moving from spreadsheets to integrated cloud-based platforms to manage their clients’ sports sponsorship contracts, assets and events. These new tools, like Playoff Tech’s Sponsor Locker, bring small and large agencies seven benefits that help them achieve competitive advantage in the marketplace for clients.
1.) Faster responsiveness, insight and advice
2.) Improved organization and workflow efficiency
3.) Increased revenue opportunities for strategic and analytics consulting
4.) Reduced execution risk
5.) World-class event experiences for client guests
6.) Demonstrated technology leadership in sponsorship management
7.) Closer collaboration with clients
For more on the growing industry transition from spreadsheets to integrated sports sponsorship management, see SaaS versus Spreadsheets: Disruption Changing Sports Sponsorship Management.