Are you aware of all of the assets, events and tickets you have the rights to within all of your sports sponsorship contracts? Have all of your agreed upon assets been fulfilled by your partners? Have you received any value ads throughout the year from your partners? Should you opt-out of an existing deal? Should you renew a deal that is coming to an end? If you renew, should you shift your existing asset mix? If so, what assets should you ask for and what assets should you walk away from? What are the results of all of the events you host? Are you providing the best experience possible to your event attendees? What is the feedback from your attendees?
It is extremely hard to answer these questions. The truth is, you are running one thousand miles an hour in your existing role. Your primary job is to maximize the value of your sponsorship investment to help achieve the annual goals of your organization. Your sports marketing agency of record is running ten thousand miles an hour to help you execute activation across all of your sponsorships as well as consult to you regarding your overall sports sponsorship strategy.
In order for you and your sports marketing agency to execute your primary roles, there needs to be an easier way to manage everything else that takes you away from doing your job. If you are managing your existing sponsorships by flipping through PDFs of contracts when questions are asked, referring to spreadsheets of assets that you are unsure are accurate, jumping on the phone with properties to ask for answers and logging into third party systems to view media valuations, then half of your day is going to gone.
In today's day and age, there is no reason that you shouldn't be leveraging a cloud-based asset and event management solution to manage your sports sponsorship portfolio. Every industry relies on asset management solutions. The billion dollar sports sponsorship world should not be an exception.
This is why Sponsor Locker was created. Sponsor Locker enables you to efficiently manage anything and everything about your sports sponsorship portfolio, all in one place, assuring that you can paint an accurate picture of your entire investment, analyze the results and make informed decisions moving forward.
It makes sense.