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3361 Rouse Road, Suite 135, Orlando, FL 32817, USA 

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Ten Factors That Will Change The Face Of Sports Sponsorship

July 2, 2018

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A Day in the Life of Sports Sponsorship Management

March 10, 2016

 

Sports sponsors and sports marketing agencies are tasked with managing millions of dollars of contracted assets and events on a daily basis. Here's a "short" sample list of questions they're expected to be able to answer, on the spot, on a daily basis:

  • What assets and events do we have the right to sponsor across each of our partnership deals?

  • Have these assets been fulfilled across all properties?

  • What do our fulfilled assets look like in-venue? Can I see photos?

  • What products or brands are we promoting across all assets? What time of year did we promote them?

  • How many impressions did each of our assets receive?

  • Did we receive any value-ads from our current partners?

  • Are there any new sponsorship opportunities with our existing partners?

  • What's MY current Run-of-Show for the upcoming event?

  • Who's attending the event?

  • What's the shirt size, interests, etc. of each event attendee?

  • How many people showed up to the event?

  • Can I see photos that were taken at the event?

  • How many tickets do we have to upcoming games?

  • Where are our seats located?

  • Who did we allocate our tickets to?

  • How many tickets do we have left?

  • Do we have any parking passes?

  • Is there a parking map or seating chart to reference?

  • What tasks do I need to take care of this week?

  • Do I need to approve anything?

  • When is creative due for each asset across all properties?

  • What are the required creative specs and file type?

  • What are the terms of our existing deals?

  • Is there exclusivity?

  • Do we have the right to opt-out?

  • What are the payment schedules for each deal?

  • What is the overall value we received from the partnership vs what we are spending?

  • Is our current sports sponsorship investment best aligned to help us accomplish our core corporate initiatives?

Believe it or not, this is a very brief list of questions. There are many more that sponsor and agency teams face week-in and week-out.

How are they currently managing their sports sponsorship portfolios to assure they can provide quick and accurate answers to all of these questions?

 

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