Sports sponsors and sports marketing agencies are tasked with managing millions of dollars of contracted assets and events on a daily basis. Here's a "short" sample list of questions they're expected to be able to answer, on the spot, on a daily basis:
What assets and events do we have the right to sponsor across each of our partnership deals?
Have these assets been fulfilled across all properties?
What do our fulfilled assets look like in-venue? Can I see photos?
What products or brands are we promoting across all assets? What time of year did we promote them?
How many impressions did each of our assets receive?
Did we receive any value-ads from our current partners?
Are there any new sponsorship opportunities with our existing partners?
What's MY current Run-of-Show for the upcoming event?
Who's attending the event?
What's the shirt size, interests, etc. of each event attendee?
How many people showed up to the event?
Can I see photos that were taken at the event?
How many tickets do we have to upcoming games?
Where are our seats located?
Who did we allocate our tickets to?
How many tickets do we have left?
Do we have any parking passes?
Is there a parking map or seating chart to reference?
What tasks do I need to take care of this week?
Do I need to approve anything?
When is creative due for each asset across all properties?
What are the required creative specs and file type?
What are the terms of our existing deals?
Is there exclusivity?
Do we have the right to opt-out?
What are the payment schedules for each deal?
What is the overall value we received from the partnership vs what we are spending?
Is our current sports sponsorship investment best aligned to help us accomplish our core corporate initiatives?
Believe it or not, this is a very brief list of questions. There are many more that sponsor and agency teams face week-in and week-out.
How are they currently managing their sports sponsorship portfolios to assure they can provide quick and accurate answers to all of these questions?