Sponsor Locker is a cloud-based management platform that enables brands and their marketing agencies to optimize the value of their sports and entertainment sponsorships. By integrating everything into a single database - while still allowing individual applications and features to be implemented and used separately if desired - Sponsor Locker helps sponsors see what they have and where they stand, improving collaboration, decision-making, activation and guest experiences across their entire sponsorship portfolio. Every week, leading sponsors and marketing agencies use Sponsor Locker to manage thousands of sponsorship assets, events and guests across a wide range of platforms and properties from motorsports to golf to college and professional sports.
Sponsor Locker is the flagship product of Playoff Technologies LLC, an Orlando-based technology development firm that delivers innovative marketing solutions to the sports and entertainment industries.
Created by professionals with decades of experience in sports, business, marketing and technology, Playoff Technologies’ products and services enable sponsors, agencies, properties and other rights holders to drive increased revenues, improve efficiencies and increase brand loyalty and engagement.