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Copyright ©2013-2018 Playoff Technologies LLC. All Rights Reserved.

3361 Rouse Road, Suite 135, Orlando, FL 32817, USA 

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August 2, 2017

The news is filled with stories about the accelerating pace of retail store closings across the United States. Seems like every week brings word of yet another major retailer that is shutting stores or filing for bankruptcy. Similar trends are affecting the restaurant...

July 25, 2017

As brands accelerate efforts to optimize sponsorship results, reduce execution risk and improve portfolio value, sports marketing agencies are moving from spreadsheets to integrated cloud-based platforms to manage their clients’ sports sponsorship contracts, assets and...

July 13, 2017

With the 2017 football season coming soon, we thought we’d share some of the new technology tools leading sponsors and marketing agencies are rolling out to make the game experience special and personal for every guest.

February 7, 2017

In a recent article in the London Telegraph, Sam Dean wrote a prescient article about the impact on sports sponsorships of the recent declines in viewership in both the NFL and the UK’s Premier League. Whether you are in the States or in Europe, if you’re involved in s...

September 8, 2016

Playoff Technologies announces the release of its new Sponsor Locker Event Check-In App for iPad

The iOS solution for iPad enables Sponsors, Sports Marketing Agencies and Properties to easily check-in and track attendees they are hosting at sporting events....

September 6, 2016

With the dollars companies are paying for sports sponsorships, properties are realizing the need to illustrate every bit of value they provide, as they provide it, throughout the life of a season.

End-of-year recaps remain important.  However, the days of wait...

April 25, 2016

At the end of the day, the more you're able to hold the hand of your event attendees before, during and after an event, the more likely your attendees will remember the event as the best experience ever.

This is easier said than done as event plans change...

April 12, 2016

Today’s technology enables sports sponsors, agencies and properties to manage multiple facets of their sponsorship portfolios.  The result is a natural increase in the number of technology vendors that sponsor groups use to address all of their management needs.  As we...

April 9, 2016

Companies spend millions of dollars on sports sponsorships. Although these sponsors work hard to optimize the terms of their deals, they often overlook significant inefficiencies in how they manage their sponsorship investments. As a result, they waste time and money o...

March 29, 2015

If a corporation invests dollars in sports sponsorships, why should they wait until the end of the season to receive a recap informing them of all of the great activation that occurred and improvements that can be made next year?

Often times, the terms of sponsorship de...

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