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October 19, 2017

As brands and their agencies look towards 2018, they are focusing on more effectively managing how they activate their sports sponsorships. Today's technology allows the integration of everything related to sponsorship activation into a single database, helping spo...

October 10, 2017

The blockbuster announcement that Learfield Sports and IMG-College are negotiating a merger is a classic example of how to create an even more dominant company by merging two competitors that already control substantial segments of their shared market. It’s easy to see...

October 4, 2017

Uncertainties including the impact of changes in media consumption preferences and ratings, questions about the effectiveness and transparency of digital advertising and the potential backlash from political and social protests by athletes and teams. With the rumors of...

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Ten Factors That Will Change The Face Of Sports Sponsorship

July 2, 2018

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The World of Sports & Entertainment Sponsorship Activation