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September 28, 2017

Brand affinity is one of the strongest value factors supporting the investments that brands make in sports sponsorships. If some meaningful percentage of those attending or watching the event is offended by the political theatre of players and team owners playing out b...

September 20, 2017

With the planning cycle for 2018 approaching or already underway, there’s one key question every sports sponsor should be asking as it works with its agencies to prepare its 2018 sports sponsorship budget: Given our investment, are we using the best possible tools to a...

September 14, 2017

Research continues to show that consumers are looking for experiences that are special and personal and when they have those experiences, they are excited about sharing them on social media. When it comes to leveraging these trends at sports sponsorship events, one of...

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Ten Factors That Will Change The Face Of Sports Sponsorship

July 2, 2018

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The World of Sports & Entertainment Sponsorship Activation