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July 25, 2017

As brands accelerate efforts to optimize sponsorship results, reduce execution risk and improve portfolio value, sports marketing agencies are moving from spreadsheets to integrated cloud-based platforms to manage their clients’ sports sponsorship contracts, assets and...

July 13, 2017

With the 2017 football season coming soon, we thought we’d share some of the new technology tools leading sponsors and marketing agencies are rolling out to make the game experience special and personal for every guest.

July 6, 2017

The sharp drop in sponsorship prices for NASCAR assets is creating concerns at every level, from NASCAR headquarters to the race teams with unsold inventory to the sponsors with multi-year deals at prices that now seem inflated. Clearly, it’s a buyer’s market for NASCA...

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Ten Factors That Will Change The Face Of Sports Sponsorship

July 2, 2018

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The World of Sports & Entertainment Sponsorship Activation