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March 1, 2017

Lots written lately about the decline in NASCAR’s popularity and the related impact on everything from attendance to TV revenues to sponsorship renewals. Despite all the concerns (many justified), the 2017 Daytona 500 showed that NASCAR and ISC still have what it takes...

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Ten Factors That Will Change The Face Of Sports Sponsorship

July 2, 2018

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The World of Sports & Entertainment Sponsorship Activation