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March 10, 2016

Companies want to feel like they are being serviced 24-7 by the sports properties they sponsor. This is a tall order for properties to accomplish when they are faced with managing multiple sponsorships throughout the year with an undersized staff at best.

I attended an...

March 10, 2016

Sports sponsors and sports marketing agencies are tasked with managing millions of dollars of contracted assets and events on a daily basis. Here's a "short" sample list of questions they're expected to be able to answer, on the spot, on a daily basis:

  • What assets a...

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Ten Factors That Will Change The Face Of Sports Sponsorship

July 2, 2018

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The World of Sports & Entertainment Sponsorship Activation