• Twitter Basic Square
  • LinkedIn Social Icon


Copyright ©2013-2018 Playoff Technologies LLC. All Rights Reserved.

3361 Rouse Road, Suite 135, Orlando, FL 32817, USA 

Follow Us
  • Twitter Basic Square
  • LinkedIn Social Icon
Please reload

Recent Posts
Featured Posts

July 2, 2018

If you’re involved in the sports sponsorship industry, you can feel the changes in the wind. Some are easy to see and understand. Others are less apparent and much harder to interpret. But the changes are coming--and increasing. Some will have stand-alone effects. Othe...

June 28, 2018

With the continued growth of corporate spending on sports sponsorships, brands and their agencies are under increasing pressure to show that they are assessing and optimizing the return on those investments. Some brands do a remarkable job of market targeting, portfoli...

May 24, 2018

The ultimate impact of the U.S. Supreme Court’s recent decision to let the states allow gambling on organized sports will depend on the degree the decision forges business and social connections between sports teams and gambling. Despite months of anticipation that th...

May 21, 2018

Loss of deductions under new U.S. tax law. Under the new U.S. federal income tax law, tickets to sporting events and concerts will no longer be deductible. Previously, businesses could take a 50% tax deduction if business was discussed at the event. The net financial i...

April 5, 2018

If it makes sense for brands to pay more for good performance, it also makes sense for them to pay less (or nothing at all) for poor performance. The best performing teams will be paid more by the leading brands that have the financial firepower and analytics data to d...

April 3, 2018

One of the many things that GDPR makes clear is that data privacy responsibilities are not just for social media, software and other tech companies. Many of these responsibilities also apply to the companies that determine the purposes for which, and the way in which,...

March 26, 2018

Despite the increase in sports sponsorship spend over the past decade, many marketing agencies continue to use spreadsheets, emails and one-off apps to manage their clients’ growing investment in sports marketing contracts, assets and events. As new cloud-based softwar...

March 5, 2018

Traditional event management tools do a fine job of managing general business events or individual event management activities such as check-ins or surveys. But these resources often come up short when the special needs of sports and entertainment events are considered...

February 27, 2018

Standalone survey tools are everywhere. Most of them focus on what they do well, which is send surveys and collect results. Whether it’s managing sponsorship surveys or the related events, assets, contracts and partners, standalone apps and spreadsheets create ineffici...