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3361 Rouse Road, Suite 135, Orlando, FL 32817, USA 

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May 24, 2018

The ultimate impact of the U.S. Supreme Court’s recent decision to let the states allow gambling on organized sports will depend on the degree the decision forges business and social connections between sports teams and gambling. Despite months of anticipation that th...

April 3, 2018

One of the many things that GDPR makes clear is that data privacy responsibilities are not just for social media, software and other tech companies. Many of these responsibilities also apply to the companies that determine the purposes for which, and the way in which,...

January 18, 2018

Sports sponsorships remain an attractive and important marketing tool. But accelerating changes in technology, viewing preferences and social trends are making it harder to pick the winners and losers, placing downward pressure on some asset prices and increasing the r...

November 29, 2017

In a world where every day seems to bring news of another major data breach, sponsors are increasingly looking at the safety of their sports and entertainment sponsorship data. For many sponsors and their marketing agencies, this emphasis is overdue. We thought we’d...

November 20, 2017

Here are ten management and execution risks that are important for sponsors and agencies to identify and control as they manage and activate the assets associated with their sports sponsorship agreements.

October 10, 2017

The blockbuster announcement that Learfield Sports and IMG-College are negotiating a merger is a classic example of how to create an even more dominant company by merging two competitors that already control substantial segments of their shared market. It’s easy to see...

September 28, 2017

Brand affinity is one of the strongest value factors supporting the investments that brands make in sports sponsorships. If some meaningful percentage of those attending or watching the event is offended by the political theatre of players and team owners playing out b...

August 2, 2017

The news is filled with stories about the accelerating pace of retail store closings across the United States. Seems like every week brings word of yet another major retailer that is shutting stores or filing for bankruptcy. Similar trends are affecting the restaurant...